“Pizza Hut is featuring a book about ‘drag kids’ as one of the books promoted by its ‘Book It! reading incentive program aimed at children in pre-kindergarten through 6th grade. ‘Big Wig’ is a picture book that ‘celebrates drag kids,’ according to a description on the Simon & Schuster website. ‘This irrepressible picture book celebrates drag kids, individuality, and self-confidence from the perspective of a fabulous wig! When a child dresses in drag to compete in a neighborhood costume competition, he becomes B. B. Bedazzle! A key part of B.B. Bedazzle’s ensemble is a wig called Wig. Together they are an unstoppable drag queen team! But Wig feels inadequate compared to the other, bigger wigs. When Wig flies off B. B.’s head, she goes from kid to kid instilling confidence and inspiring dreams in those who wear her.’ The book was promoted as part of Pizza Hut’s ‘Camp Book It!’ program, which runs during the summer. Participants in Pre-K-6th grade can receive a personal pan pizza as a reward for meeting their reading goal, according to a screenshot of an email tweeted by LibsofTikTok.”
“Pizza Hut Features,” Fox News, June 3, 2022